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NX-5 > Brand Story

Brand Story

NX-5, founded in 1965 by Neilson Frederiksen, originated from a personal experience and a passion for badminton. Neilson, a doubles partner of a Danish National Champion, suffered a knee injury just before a major tournament where they were expected to win. Determined not to sit out, Neilson went on a search for a high-quality knee brace that could provide sufficient support and allow him to compete without the risk of reinjury.

However, Neilson, coming from a modest background, discovered that the top-level knee brace he needed was prohibitively expensive and beyond his reach. Reluctantly, he settled for a lower-priced substitute but unfortunately re-injured his knee during a crucial point in the tournament, resulting in a loss and forfeit.

This experience led Neilson to realize that there must be numerous athletes facing similar challenges, where the cost of high-quality sports protection gear hinders their ability to continue playing despite their injuries. Motivated by his personal journey and a desire to help others in similar situations, Neilson recognized the need for affordable yet effective sports protection products.

Neilson embarked on extensive research into the sports protective gear market, focusing on the design, materials, and technology used in existing high-quality products. He began fabricating samples and exploring alternative, cost-effective materials. Seeking feedback, he distributed the gear to his friends for informal testing.

Encouraged by overwhelmingly positive responses, Neilson officially launched NX-5, starting with basics such as badminton racket strings, insoles, and sports compression sleeves. Initially, NX-5 sold its products locally, gradually expanding to regional markets, and eventually reaching a global customer base. Throughout its four decades of existence, NX-5 has remained true to its founder’s vision: enabling individuals, regardless of their professional athlete status, to prevent and protect themselves from sports injuries while feeling comfortable and stylish in their sports gear.

At NX-5, authenticity is our cornerstone, driving us to consistently deliver top-tier performance.

We believe in our outstanding capabilities, forged through dedication, commitment, and focus. With a shared culture and ethos, we empower individuals to surpass personal bests and conquer challenges, united in excellence.

Our Vision

Performance Innovation

NX-5 envisions pushing the boundaries of performance innovation in badminton equipment, setting new standards for excellence and empowering players to achieve their full potential on the court.

Global Accessibility

Our vision includes making high-quality badminton equipment accessible to players worldwide, ensuring that athletes of all levels and backgrounds have the tools they need to succeed in the sport.

Sustainable Excellence:

NX-5 is committed to sustainability, striving to minimize our environmental footprint while maximizing the durability and performance of our products, thus contributing to a more sustainable future for the sport of badminton and the planet.

Why NX-5?

Discover NX-5 Badminton String, the ultimate game-changer engineered to elevate your performance on the court. With its innovative design and cutting-edge technology, NX-5 offers unrivaled versatility, allowing you to unleash powerful smashes, precise drops, and lightning-fast serves with confidence. Crafted with eco-friendly materials, NX-5 embodies sustainability without compromising on performance, ensuring that every stroke contributes to a greener future. Fully customizable to suit your playing style, NX-5 provides the perfect balance of power, control, and durability, giving you the edge over your opponents. Backed by a commitment to teamwork, accountability, and innovation, NX-5 Badminton String delivers outstanding results, reflecting our dedication to excellence. Experience the difference with NX-5 and unlock your true potential on the court.